A Marketing Event or an event landing page can be useful for advance marketing. This allows you to create a custom landing page to a specific audience that is used for AdWords marketing.
The custom landing page is then linked to your standard event conference page.
UTM links can also be added to track the success of your campaign through to purchase.
- Create a new page (URL should be yoursite.com/Page
- When editing the page Set the template to > Elementor
- Use the template or elementor widgets to create your marketing content
- Link CTA’s to your event
- Use UTM links to identify which campaign links are used
