We measure how the site is used in two ways. Vercel Web Analytics is cookieless and aggregate: it does not set a cookie or build a profile of you. Google Analytics, which we load through Google Tag Manager, does set cookies. They let Google count a returning browser as the same visitor across visits to this site. They do not tell us who you are.

We record page views, and a small number of named events so we can tell which parts of the site are useful: opening the Journey Canvas, generating an insight, reaching or completing the email step, creating a share link, sending the booking form, printing a page, and clicking the booking, email, phone or outbound links. Events record the page they happened on and, where relevant, the campaign that brought you here, and they go to both services. The events themselves never include your email address or anything you typed. Google's tag reads your contact details separately, as described under Advertising.

We advertise on Google and on other platforms such as LinkedIn, and we use their tags, loaded through Google Tag Manager, to learn whether an ad led to a visit, a booking or an enquiry. These tags set cookies and tell the platform which page you are on and which of the events above happened. The platform can connect that to an account you hold with it, under its own privacy policy, to measure our ads and to show them to you elsewhere.

Google's tag also looks for contact details you enter in our forms: your email address, and a phone number or postal address if a form asks for one. It turns each one into a one-way hash (SHA-256) before sending it to Google. The hash does not show your details, but Google can match it against the Google accounts it holds. Google uses that match to tell us whether our ads led to a booking or an enquiry, to report on the age range and interests of our visitors as a group, and to build audiences for our Google ads, which can mean showing our ads to you. Google does not tell us who you are.

We do not show a cookie banner. Instead, if you visit from the European Economic Area, the United Kingdom or Switzerland, Google Analytics and Google's advertising tags run without cookies, and the other advertising tags do not run at all. Wherever you are, if your browser sends a Global Privacy Control signal, the advertising tags are held back the same way. Google Analytics still runs. In both cases our settings tell Google not to use your contact details, or anything else the tags send, for advertising.

If you arrive from a campaign link, your browser stores the source (for example the UTM tags, or a Google or LinkedIn click identifier) in local storage on this site only. It is first-party: it is not readable by other websites and is not shared with an advertising network from here. The advertising tags described above read a click identifier from the link for themselves, to tell their platform that its ad was clicked.

We keep the first and most recent source for up to 180 days, because deciding whether a membership team is a fit for us usually takes months rather than days. If you later send us an enquiry, that source travels with it so we know which of our work actually reached you. If you never contact us, it stays in your browser and is never linked to you.

The Journey Canvas sends what you sketch or type — your journey steps and their goal — to Anthropic, our AI provider, for processing so it can suggest improvements. Anthropic processes this outside Australia, in the United States. This is an overseas disclosure, and by using the Canvas you are asking us to make it.

Please do not put personal information about your members, or anything confidential, into the Canvas. It is designed for describing a process, not for member records. We do not use what you submit to train our own models.

Share links you create are signed and contain the journey you mapped. Anyone with the link can open that report, so only send it to people you intend to see it.

Some parts of the site ask for a work email before continuing. We use it to send you what you asked for and to follow up about your enquiry. It goes into our own customer records, along with the campaign source described above and anything you told us about what you need. Google's tag also sends a hashed copy of it to Google, as described under Advertising.

We do not sell it, and we do not add you to an unrelated marketing list. We keep enquiry records for as long as we need them to respond to you and to keep ordinary business records, and we will delete yours on request.

The site sets a small number of functional cookies: one that remembers how much of the Journey Canvas you have used so the free allowance works, and, while the Canvas is in private preview, one that remembers you entered the access password. Neither tracks you across sites or is used for advertising. Google Analytics and the advertising tags set their own cookies, as described above.

This website is hosted by Vercel, which also provides Vercel Web Analytics. Google provides Google Analytics, Google Tag Manager and Google Ads, and other advertising platforms such as LinkedIn receive the advertising events described above; these companies process information in the United States and other countries. Our AI features use Anthropic. Enquiry details are passed to our own customer records system. Vercel, Anthropic and our customer records system handle the information only to provide their service to us. Google and the advertising platforms also use it under their own privacy policies.

You can ask us what personal information we hold about you, ask us to correct it, or ask us to delete it. Email hello@agend.com.au or write to us at Suite 6, 153 Unley Road, Unley SA 5061. We will respond within a reasonable period.

If you are unhappy with how we have handled your information, tell us first and we will try to put it right. If you are still not satisfied, you can complain to the Office of the Australian Information Commissioner at oaic.gov.au.