Success story:
SMSF Association

“We would highly recommend agend as a solution for other businesses – A huge benefit of working with iugo on this product [agend] is that you can tailor it to your needs, something really important when making the investment to rebuild your website.”

“Since launching our new website in late February 2019, we have seen an increase in average web hits per month by 46%. We have seen a 30% growth in the size of our trustee community and optimised business practices.“

Industry: Finance
Location: Australia

The Self Managed Super Fund Association (SMFSA) is the independent professional body representing the self-managed super fund sector in Australia.

With over 1.1. million Australians self-managing their super, the association’s mandate is to enable Australian families to take greater control of their own destiny through a sustainable SMSF community.

The SMSF Association partnered with us in 2018 to deliver an integrated membership experience on the agend membership relationship platform launching SMSF Connect to the market.

Ticked all the boxes

The agend membership platform absolutely fit the requirements of SMSF association and their members.

  • Engaging design and navigation

  • Customer Relationship Management

  • Integration

  • Marketing automation & communications

  • Simplified customer journeys

  • Online payment / E-commerce

  • Learning Management

  • Event bookings and ticketing


“In order to service our trustee audience more effectively and to continue to grow, it was time to commit our focus to rebuilding the website and offering to this critical stakeholder group.”

says Jessica Beare – National Marketing & Communications Manager for the SMSF Association.