- Navigate to the “Broadcast” Section: On the CRM dashboard, locate the navigation menu on the left-hand side of the screen and click on the Broadcast tab. This will take you to the list view of all your campaigns.
- Select the Campaign to Monitor: In the Broadcasts section, you’ll see a list of existing campaigns. Select the email campaign you want to monitor by clicking on its name. This will open a detailed report. This report will allow you to –
- Choose the date range
- Customise Report Parameters
- Monitor Delivery and Open Rates
- Track Click-through and Unique Click Rates
- Analyse Conversion Metrics
- Generate Campaign Reports
- Take actions based on the report: If required, the CRM has the option to edit the same campaign and resend it to unopened contacts of the same campaign.
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