One member · one record
Fourteen days in the life of one member record.
Sarah wants her CPD year sorted — and a step up into leadership. In fourteen days, her organisation's Leadership Summit.
At each step you see what Sarah does, then what her organisation learns from it. Both halves of every touch attach to the same record. That is the whole product argument, and this page is it happening.
Member record · SM-4172
Sarah Mitchell
Professional member, WDAA
Day −14 · 14 days out · step 1 of 12
What Sarah does
Welcome to WDAA, Sarah
What WDAA learns
Consent & preferences captured
Sarah chose her channels and named her interests — every later touch traces back to this.
Personalisation, with permission.
Same member, the other way.
This is the second half of a pair. The first walks Sarah's opening ninety days and the six gaps between systems she falls through. Read that one for the problem; this one is the fortnight where nothing is dropped.
Sarah's first 90 days →Engagement is a weighted 90-day count of logins, event registrations, course activity, community posts, email opens and benefit use. Sarah, her organisation and everyone in this fortnight are invented — no customer's data appears here.
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