# Agend > The Australian membership platform: CRM, websites, member portal, workflows and events around one member record, with learning, community, directory and jobs available as add-ons. Built and supported by Agend Systems Pty Ltd since 2004. Agend is sold and implemented with a person, not self-serve: there is no public pricing page and no online signup. The most useful next step for a reader is a 30-minute walkthrough, booked at the link under Contact. Every page on this site is available as markdown. Append `.md` to any URL, or send `Accept: text/markdown`. ## Platform - [Home](https://agend.com.au/index.md): Agend is an Australian membership platform bringing CRM, websites, events, learning and community together around one member record. Built and supported in Adelaide since 2004. - [The Agend Membership Platform](https://agend.com.au/ams.md): CRM, CMS, portal, workflows and events in the core. Add learning, community, directory and jobs as you grow. Built for Australian membership organisations. - [Member experience](https://agend.com.au/member-experience.md): A practical field guide for finding the gaps across your member journey, seeing the signals earlier and designing a better experience. - [One record: fourteen days, both sides](https://agend.com.au/member-experience/one-record.md): A worked example: fourteen days of one member's activity, showing what she does and what her organisation learns from it, both landing on the same member record. - [Workflows](https://agend.com.au/workflows.md): Pick a problem your members feel and watch the Agend workflow that solves it build itself, reaching across CRM, Learn, Events, Loop and the tools you already run. - [Intelligence (AI agents, in pilot)](https://agend.com.au/intelligence.md): Six specialist AI agents that watch your membership platform, spot what matters, and propose the next step. You approve before anything reaches a member. In pilot now. ## Products - [CMS](https://agend.com.au/cms.md): A member-aware website for membership organisations. Content shown or hidden by membership type, location, status and purchase history, driven by the member record. - [CRM](https://agend.com.au/crm.md): One record for every member. Renewals that chase themselves. Payments that arrive in Xero already matched. Built for Australian membership organisations. - [Directory](https://agend.com.au/directory.md): A public directory connected to membership. Search, categories, reviews, claims and your own branding – with listing status tied to membership status. - [Events](https://agend.com.au/events.md): Run the full event lifecycle inside your membership platform: ticket types, member pricing tiers, waitlists, check-in, analytics, and Xero integration. - [Jobs](https://agend.com.au/jobs.md): A job board for membership organisations. Credit-based listings with Stripe checkout, custom domains, faceted search, saved jobs and email alerts. - [Learn](https://agend.com.au/learn.md): Learning management system (LMS) for membership organisations, with courses, CPD tracking, certificates and badges connected to the member record. - [Loop](https://agend.com.au/loop.md): Real-time channels, threaded discussions, direct messages and collaborative documents for membership organisations. Course forums and an AI HelpBot included. ## Integrations - [Integrations](https://agend.com.au/integrations.md): See how Agend, the membership platform, connects with Upbeat, Mailchimp, Xero, CRM systems and flexible APIs. - [Upbeat](https://agend.com.au/integrations/upbeat.md): Explore Agend's first-class Upbeat integration for membership teams whose member record already lives in Upbeat and needs to stay the single source of truth. - [Mailchimp](https://agend.com.au/integrations/mailchimp.md): Explore Agend's first-class Mailchimp integration for membership teams keeping their Mailchimp audiences in step with who is actually a member. - [Xero](https://agend.com.au/integrations/xero.md): Explore Agend's first-class Xero integration for membership teams connecting member finance workflows with their accounting system. - [CRM integrations](https://agend.com.au/integrations/crm.md): Keep Salesforce, Microsoft Dynamics 365, HubSpot or Zoho CRM while Agend adds the connected membership experiences around a governed member record. - [APIs](https://agend.com.au/integrations/apis.md): Explore Agend's API path for membership teams that need a flexible connection to another system or a bespoke member experience. ## Company - [Making the switch](https://agend.com.au/making-the-switch.md): A practical guide for membership teams replacing their core systems: scope the work, validate the data and make a controlled move. - [About Agend](https://agend.com.au/about.md): Meet the Adelaide-based team behind Agend, building and supporting membership technology for Australian organisations since 2004. - [Glossary](https://agend.com.au/glossary.md): Plain definitions of the membership, association and platform terms used across this site, and what each one means in Agend. ## Tools - [Member Journey Mapper](https://agend.com.au/workflows/studio.md): Draw your renewal, onboarding or events process on the canvas — or photograph a whiteboard — and watch Agend map it into a working member journey. ## Insights - [Insights](https://agend.com.au/insights.md): Practical ideas for creating better member experiences, membership operations and member-aware websites. ## Contact - [Book a 30-minute walkthrough](https://calendar.app.google/1UN1yBt3AzkxGW4X9): the fastest way to get a specific question answered. - [Email hello@agend.com.au](mailto:hello@agend.com.au): Replies by the next Australian business day. - [LinkedIn](https://www.linkedin.com/company/agend-tm): company updates. ## Optional Useful background, safe to skip when you need a shorter context. - [Why switching association management systems feels so hard](https://agend.com.au/insights/why-switching-association-management-systems-is-hard.md): The hard parts of an AMS switch are real. Here is how a clearer process can make the decision more manageable. - [Renewal strategy starts before the renewal invoice](https://agend.com.au/insights/association-renewal-strategy.md): Why association renewal work starts with a connected member record, not a last-minute invoice campaign. - [Re-engage inactive members without another generic email](https://agend.com.au/insights/re-engage-inactive-members.md): How associations can use member context, relevant invitations and staff judgement to reconnect with inactive members. - [The first 90 days need more than a welcome email](https://agend.com.au/insights/member-onboarding-first-90-days.md): A practical association onboarding approach that turns a welcome into relevant next steps for new members. - [Why associations need a member-first website](https://agend.com.au/insights/member-first-website.md): A practical look at how a connected website can make the member journey easier to complete. - [When membership value is hard to explain, make it visible](https://agend.com.au/insights/communicate-membership-value.md): A practical way for associations to communicate membership value through the member experience itself. - [Events are a retention tool, not simply a ticketing task](https://agend.com.au/insights/association-event-engagement.md): Why association events should feed the member relationship before, during and after the room is packed away. - [Targeted member communication starts with a record you trust](https://agend.com.au/insights/association-member-segmentation.md): Why association segmentation is an operational discipline, not simply a way to send more campaigns. - [CPD is a member benefit only when it is easy to prove](https://agend.com.au/insights/cpd-member-value.md): How association learning and CPD can become visible member value, not a spreadsheet staff reconstruct at audit time. - [The non-dues revenue conversation is about member value too](https://agend.com.au/insights/association-non-dues-revenue.md): How events, learning, directories and jobs can create association revenue while still serving a clear member purpose. - [A younger-professionals strategy without excluding everyone else](https://agend.com.au/insights/younger-professionals-association-strategy.md): How associations can make membership relevant at different career stages without turning every member experience into a separate project. - [Responsible AI for associations begins with trust](https://agend.com.au/insights/responsible-ai-for-associations.md): A practical way to assess AI for association operations, with member data, human approval and auditability kept in view. - [Privacy](https://agend.com.au/privacy.md): How Agend collects, uses and discloses personal information through this website, including analytics, the Journey Canvas and enquiry forms.