--- title: "Agend Membership Platform – everything around one member record" description: "CRM, CMS, portal, workflows and events in the core. Add learning, community, directory and jobs as you grow. Built for Australian membership organisations." url: "https://agend.com.au/ams" canonical: "https://agend.com.au/ams" last_updated: "2026-08-11" date_modified: "2026-08-11" source: "https://agend.com.au" --- # Agend Membership Platform – everything around one member record Five core apps and four more when you're ready – one login, one dataset, one Australian team behind it. Stop being the integration layer between your own tools. ## At a glance - **40+** — Australian associations - **500–50k+** — Members per org - **8–26** — Weeks to live* Agend is built for membership organisations from around 500 members to 50,000 and beyond. It is sold and implemented with a person rather than self-serve, and typically replaces a core system – an ageing membership database, or a stack of separate tools that no longer agree with each other – rather than being an organisation's first system. *Banded by size and scope: from 8 weeks for a straightforward migration, 12–26 weeks for a typical membership organisation, and up to six months for a large or complex programme. Our team runs the migration; you approve at each checkpoint. ## The problems this solves - You bought five subscriptions and your staff became the integration layer between them. - Every tool keeps its own member list, and no two of them agree. - A simple question from the board takes three exports and a weekend to answer. ## Core products - **CRM** — Every membership interaction lands on one profile. Renewals, payments and reporting stay connected to the person behind them. - **CMS** — Your website recognises the member who signs in. Personalised, gated content follows the same record your team already uses. - **Events** — Run registration, pricing and check-in from the membership record. Attendance and revenue return to the same place afterwards. - **Portal** — Give members a clear place to renew, pay and manage their account. The routine admin moves out of your team's inbox. - **Workflows** — Set the routine follow-up once, then let it run. Staff see the exceptions that need judgement, not the repetitive admin. ## Add-ons - **Learn** — Deliver courses and record CPD as members complete it. Certificates and progress become part of their ongoing member history. - **Loop** — Give committees, branches and course cohorts a proper place to talk. Documents, decisions and discussion stay with the group. - **Directory** — Help prospective clients find the right member or business. Listings stay current because membership status keeps them current. - **Jobs** — Create a useful careers destination for members and employers. Posting credits turn a member benefit into a revenue line. ## What one member record means in practice - **Attendance becomes engagement data.** — A registration creates or links the CRM contact, and check-ins land on the record as activity – so the events team and the membership team are looking at the same person. - **The CPD record builds itself.** — Finishing a course awards the points, issues the verifiable certificate and writes it all to the member's profile while they're still on the congratulations screen. - **Value switches with the membership.** — Lapse past the grace period and the public listing suspends itself; renew and it comes back. Portal access follows the same status. Nobody keeps a takedown list. - **The glue is built in.** — A lapsing renewal can trigger a workflow: email the member, wait, escalate to staff. No Zapier subscription, no developer, no brittle middleware to babysit. ## Frequently asked questions - **Do we have to take every app on day one?** — No. Engagements start with the core – CRM, CMS, portal, workflows and events – and the add-ons attach when you're ready for them. Because everything shares the one member record, adding Learn or a Directory later is a switch, not a project. - **How is this priced?** — It scales with member count and the surfaces you start with. The honest comparison is one platform against five or six subscriptions plus the staff hours spent gluing them together – bring your current stack list and we'll price your actual setup against it. - **We're mid-contract with our current AMS.** — That's the normal case, and the 12-to-26-week runway is designed for it: migration runs alongside your current system, you approve at checkpoints, and cutover happens when the data is right – not when a contract forces it. - **What happens to our data if we leave?** — It's yours. Full export, always – contacts, members, custom fields, history. We'd rather keep you by being good than by locking the door. ## What you get either way - Australian owned & operated - Australian data residency - BECS, eWay & Stripe - Native Xero reconciliation - Full data export, no lock-in ## Contact Agend Systems Pty Ltd · ABN 23 666 566 365 - Email: hello@agend.com.au - Phone: 08 7120 8880 - Address: Suite 6, 153 Unley Road, Unley SA 5061 - Book a walkthrough: https://calendar.app.google/1UN1yBt3AzkxGW4X9 - LinkedIn: https://www.linkedin.com/company/agend-tm - Replies by the next Australian business day. ## Sitemap Every public page on this site, as markdown. Append `.md` to any URL, or send `Accept: text/markdown`. - [Full sitemap](https://agend.com.au/sitemap.md): every page with a one-line description - [sitemap.xml](https://agend.com.au/sitemap.xml): the machine-readable equivalent - [Home](https://agend.com.au/index.md) - [The Agend Membership Platform](https://agend.com.au/ams.md) - [Member experience](https://agend.com.au/member-experience.md) - [One record: fourteen days, both sides](https://agend.com.au/member-experience/one-record.md) - [Workflows](https://agend.com.au/workflows.md) - [Intelligence (AI agents, in pilot)](https://agend.com.au/intelligence.md) - [CMS](https://agend.com.au/cms.md) - [CRM](https://agend.com.au/crm.md) - [Directory](https://agend.com.au/directory.md) - [Events](https://agend.com.au/events.md) - [Jobs](https://agend.com.au/jobs.md) - [Learn](https://agend.com.au/learn.md) - [Loop](https://agend.com.au/loop.md) - [Integrations](https://agend.com.au/integrations.md) - [Upbeat](https://agend.com.au/integrations/upbeat.md) - [Mailchimp](https://agend.com.au/integrations/mailchimp.md) - [Xero](https://agend.com.au/integrations/xero.md) - [CRM integrations](https://agend.com.au/integrations/crm.md) - [APIs](https://agend.com.au/integrations/apis.md) - [Making the switch](https://agend.com.au/making-the-switch.md) - [About Agend](https://agend.com.au/about.md) - [Glossary](https://agend.com.au/glossary.md) - [Member Journey Mapper](https://agend.com.au/workflows/studio.md) - [Insights](https://agend.com.au/insights.md) - [Choosing an AMS in Australia: the criteria that decide it](https://agend.com.au/insights/choosing-an-ams-australia.md) - [Member or contact? The question that makes quotes incomparable](https://agend.com.au/insights/member-or-contact-ams-pricing.md) - [What a professional association needs that a club does not](https://agend.com.au/insights/professional-association-system-requirements.md) - [Why switching association management systems feels so hard](https://agend.com.au/insights/why-switching-association-management-systems-is-hard.md) - [Renewal strategy starts before the renewal invoice](https://agend.com.au/insights/association-renewal-strategy.md) - [Re-engage inactive members without another generic email](https://agend.com.au/insights/re-engage-inactive-members.md) - [The first 90 days need more than a welcome email](https://agend.com.au/insights/member-onboarding-first-90-days.md) - [Why associations need a member-first website](https://agend.com.au/insights/member-first-website.md) - [When membership value is hard to explain, make it visible](https://agend.com.au/insights/communicate-membership-value.md) - [Events are a retention tool, not simply a ticketing task](https://agend.com.au/insights/association-event-engagement.md) - [Targeted member communication starts with a record you trust](https://agend.com.au/insights/association-member-segmentation.md) - [CPD is a member benefit only when it is easy to prove](https://agend.com.au/insights/cpd-member-value.md) - [The non-dues revenue conversation is about member value too](https://agend.com.au/insights/association-non-dues-revenue.md) - [A younger-professionals strategy without excluding everyone else](https://agend.com.au/insights/younger-professionals-association-strategy.md) - [Responsible AI for associations begins with trust](https://agend.com.au/insights/responsible-ai-for-associations.md) - [Privacy](https://agend.com.au/privacy.md)